Senior Product Manager, eBay (2016–Present)
Structured Data is in charge of productizing all data across eBay, to power product-based experiences which empower both sellers and buyers, driving every online and offline eBay experience with profound business, legal and UX impact.
-
Leading 12 cross-domain teams as part of eBay's Product Based Shopping Experience to revolutionise shopping and selling experiences across all eBay, with substantial uplift to seller completion and buyer conversion rates (initial results from early access release).
-
Leading eBay strategy and R&D for resolving product duplications in the catalog, marked as the top quality issue of Structured Data. In charge of research, development and analytics teams. Achieved 70% reduction in data corruption (surpassing yearly goal of 60%).
-
Successfully integrated two remote R&D teams into the ongoing dev process, including transition to Agile methodology, defining goals and success metrics, creating a roadmap and integrating into existing management infrastructure.
-
Leading a fully data-driven EOL process for a legacy system due to lack of direct access to users.
Asaf Bord Product Manager
Be Humble.
Product Manager
Be Hungry.
And always be the Hardest Working person in the room.
With over 19 years in Tech, 12 of which as a Product Manager, I worked on various external and internal products, in a wide range of industries and domains; from UX and architecture design to Big Data and AI; and always with my customer's goal in mind.
I have a broad perspective of business needs, a keen eye for details and a rich technical background.
I have been privileged to work with and lead some of the best talent in the world; managed multiple groups with over 150 engineers world-wide; have helped turn around several teams facing trust and performance challenges; while always focusing on generating true, measurable value for our customers.
I am extremely passionate about Product and look for every opportunity to improve myself and my teams.
Today I lead the entire WeWork Sales & Commerce tech division, consisting of 6 teams and platforms, which drives 100% of the company’s global revenue of over $4B. As WeWork embarks on its new chapter, we empower the Sales, Marketing and Support departments to increase sales, maximize retention and optimize operational efficiency throughout the organization.
About
Experience
Algorithms Team Leader, 9900, IDF (2007–2010)
Designed and implemented algorithms in the fields of machine learning, geospatial analysis, computer vision and image processing. Managed a team of 2 algorithm developers and 2 programmers.
★ Won "Rosh-Aman Award for Creative Thinking" for outstanding
technological innovations.
★ Won "Makor Haim" award for life saving technological achievements.
Product Owner, XTR3D (2012–2014)
Led 3 ML products E2E one of which was sold to Samsung Electronics for several $MM. Drove product vision, execution and go-to-market.
-
Research new product markets, strategies, and opportunities.
-
Backward engineering of competitive solutions with and as part of the R&D team.
-
Design algorithmic solutions and software architecture together with R&D teams.
Senior Algorithm Designer, XTR3D (2011-2012)
Designed and implemented Natural User Interface products using computer vision and machine learning technologies. Released 3 different computer-human interface products using standard webcams which included a full-body skeleton for the gaming, security and healthcare industries.
Senior Product Manager, Earnix (2014–2016)
Earnix provides pricing optimization algorithms over an enterprise big data platform for banks and insurers with tools ranging from ETL, through behavioral modeling to financial optimization and online real-time pricing.
-
Increased revenue by 50% and new business Sales by 30% through successfully delivering 2 major product increments.
-
Increased Sales win rate by 25% by launching a state-of-the-art Spark-based computational engine. creating a unique differentiator over the leading competitor.
-
Managed both in-house and outsourced UX/UI experts and graphic designers through a product-wide UX redesign, including highly analytical data-intensive interfaces, using suggestive and predictive interfaces.
Development Team Leader, 8200, IDF (2004–2007)
Led a team of 2 engineers and 8 practical engineers in an operational unit. Working
in the field of RF transmission and reception arrays.
★ Won "Rosh-Aman Award for Creative Thinking" for outstanding
technological innovations.
★ Won "Makor Haim" award for life saving technological achievements.
★ Awarded "Best Technical Team" in 8200 out of >100 teams.
Director of Product Management, WeWork (2018–Present)
Managing the global sales, marketing, and service platforms, including multiple ML products tackling conversion and price optimization challenges. Worked with C-suite (CFO, CRO, CMO, CTO) and VP levels.
-
Grew the global revenue from $1B to $4B in 2 years.
-
Enabled reduction in Sales and Marketing headcount by 66% over 2 years through process efficiency.
-
Increased revenue of a direct-to- consumer product by $8M within 3 months of launching an innovative dynamic pricing product.
-
Reduced Time-To-Pay for Broker referrals from 60 days to 5 days through a new payment processing system, thereby increasing broker retention by 50% (accountable for 90% of the company’s revenue) and reducing manual work by 70%.
-
Reduced software cost by 70% and considerably enhanced process efficiency by rebuilding WeWork's marketing, sales, service, finance and real estate processes and tech.
-
Hired and coached a team of 7 PMs including People Managers. Aided 5 PM in my team in achieving promotions.• Managing WeWork's Sales, Marketing and Service platforms.
-
Relocated to New York City to manage the team in person.
Senior Product Manager, eBay (2016–2018)
eBay Structured Data is in charge of productizing all data across eBay, to power product-based experiences which empower both sellers and buyers, driving every online and offline eBay experience with profound business, legal and UX impact.
-
Increased global revenue by 10% in 6 months through several site-wide pivotal Selling and Buying experiences. Led 12 cross-domain teams across all eBay.
-
Achieved 70% reduction in data corruption (surpassing yearly goal of 60%) by leading ML teams tackling massive data quality challenges. In charge of research, developm/ent, and analytics teams.
-
Integrated three remote R&D teams following acquisitions, focusing on big data and machine learning capabilities.
Advisory Board Member, FreshDent (2020–2022)
FreshDent is a digital e-commerce platform for the dental community. Our goal is to significantly improve the efficiency of dental products consumption and share professional knowledge. FreshDent merged in 2022 with Caesarea Medical Center Ltd.
Advised the founding team on product positioning, branding, GTM strategy and differentiation. Participated in the initial website launch along with user testing and several iterations.
-
Grew the revenue from $0 to $150K MRR within 6 months after launch.
-
Participated in hiring the first Engineering, Operations and Product employees.
Volunteering
Mentor - Product League (2019-Present)
Product League is the most trusted product management mentoring program in more than 29 countries worldwide. We help mentors and mentees to level up their leadership skills and product-game together.
Participating in multiple 4-month mentoring cycles, webinars and AMAs.
Content Manager - Product Excellence (2016-Present)
Recruiting top notch professionals to inspire and educate the greater Israeli product community by sharing their personal and professional experience. Product Excellence is the largest PM conference in Israel, attracting +1200 curious minds for 10 years and running.
Education
Business Foundations, Wharton School of Management, PennU
-
Introduction to Marketing (2015)
-
Introduction to Financial Accounting (2021)
M.Sc. Bio-Medical Engineering, Technion (2005-2010)
Specializing in human vision, medical imaging and computer vision.
Thesis: Automatic Segmentation of Brain MRI, Emphasizing Gray-White Matter Separation; Instructor: Prof. Moshe Gur.
★ Graduated with Honors.
B.Sc. Electrical Engineering, Technion (2000-2004)
Specializing in image processing, biomedical signals and medical imaging.
Final Projects:
-
Automatic Tissue Segmentation in Brain MRI using SVM.
-
Real-Time Voice Activity Detector (C56xx TI Platform).
Media
-
Building A Quarterly Release Plan - A simple tool and process to answer one of the toughest questions: How much should we commit to this quarter? (11-APR-2020)
-
Planning for Multiple Teams - An extension to the Quarterly Planning Tool (12-APR-2020)
-
Watch some of my webinars and AMA's below:
Gotta have some FUN
 Family fun at Olympic NP |  My better half |  India wonderland |
|---|---|---|
 Getting some culture |  Goofing around |  Sailing in Norway |
 Acadia NP |  Sailing in Miami |  Some more culture |
 Winter funtime |  I was her hero that day |  Extreme adventures |
 Still missing Goa |  Back in Olympic NP |
